Brand positioning

In a competitive and crowded market, a brand needs to position itself distinctively and truthfully if it is to stand out and communicate its value to maximum effect.


We guide clients in both defining what their stakeholders can expect of their brand, and in building the proposition and messaging to communicate its value. Our brand positioning services cover:

  • Competitor positioning analysis
  • Insight gathering (perception surveys)
  • Differentiation
  • Functional positioning, symbolic positioning and experiential positioning
  • Value proposition: definition and key messages