The brief has been to raise the profile in financial publications and major outlets with a financial focus, of the ICRC’s new ‘Humanitarian Impact Bond’, which is helping to transform how vital services for people with disabilities are financed in war zones.
The corporate team, led by Guy Smith, has already secured more than 40 pieces of online, print and broadcast coverage in key titles including the Economist, Financial Times, The Times, Newsweek, International Business Times, Daily Mail, Reuters, BBC World TV/World Service radio and CNN Money.
Smith said: “The ICRC is a global brand ensuring humanitarian protection and assistance for victims of war and conflict. This PR project is aimed at highlighting the innovative approach the ICRC is taking by introducing a new investment model to bridge the gap between the increasing complexities of humanitarian crises and the pressure on existing funds.”
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