General insurance

General insurers share many of the challenges faced by other providers of financial services – new technology that is changing the distribution landscape; disintermediation by aggregators and comparison sites; a sceptical public trust, and ever more stringent regulation.

Redleaf offers insurers both strategic and operational expertise in managing complex interactions with multiple stakeholders.  When it comes to supporting direct-to-consumer sales, we have acquired a reputation for digital media campaigns that produce impressive commercial results.  

Lloyd’s insurers and reinsurers

The Lloyd’s market has undergone radical transformation in recent years, and Lloyd’s insurers are faced with challenges such as industry consolidation, the growth of alternative financial centres, increased regulation and changes wrought by technological developments.

In particular, we have supported Lloyd’s insurers as they prepare for international expansion, with the Porta Group’s international network amplifying our capacity to manage integrated multiple-jurisdiction campaigns.

For more information on our expertise in insurance communication, please contact Charles Ansdell at or 020 7382 4760.